11 January 2002

All new look for FWweb-site

THE internet bubble may have burst for many in the online sector but Farmers Weekly Interactive continues to go from strength to strength. An all-new internet site is up and running from today (Fri, Jan 11). The only thing that hasnt changed is the address – www.fwi.co.uk

As well as a completely new design to make it easier to move around the site, there are also sector specific areas to cater for your arable, livestock, machinery, poultry and Farmlife needs. New features include discussion groups, a personalised weather service and the ability to customise the site for instant access to your favourite areas.

These features are in addition to the wealth of daily news, business, pricing and management tools already supplied on the site. Furthermore the service continues to be free of charge. In fact, we even have a free prize draw for all those visiting the site in the coming weeks.

For many internet companies the combination of dismal farm fortunes and the declining interest from investors proved too much and a number of ventures have floundered. But 2001 proved to be a particularly busy time for Farmers Weekly Interactive.

While site activity reached record levels during foot-and-mouth, behind the scenes the next stage of FARMERS WEEKLYs ongoing commitment to its online business was already being planned.

So visit www.fwi.co.uk today and see the results for yourself. &#42