29 May 1998

All the facts at your fingertips

THE Cereals Event gives you the information you need to come to decisions about the arable aspects of your business simply because it draws together the people with the advice and information you need.

Last year the Cereals Event and the Arable Farming Event joined forces for the first time. Again this year Velcourt will manage a 3ha (7.4-acre) feature showing new and emerging technologies in the cereal and oilseed industries.

By working with leading organisations and companies we have put together a whole range of new features this year, including an appraisal of the precise costs involved in producing a tonne of wheat and a focus on pulses for premium markets.

Youll be able to compare quality, price, performance and delivery on everything from varieties and agrochemicals to finance and computers. With over 80 crop demonstration plots youll see the latest growing techniques and NIAB varieties. And on 8ha (20 acres) of adjacent land there will be the most comprehensive annual exhibition of working arable equipment to take you from stubble to stubble.

The Cereals Event is used by growers to compare products and see them in action and is valued by arable farmers as the specialist business event. Last years event was a record breaker with over 260 exhibitors and nearly 13,000 visitors.

On behalf of the organisers and our sponsor, Lloyds Bank, I would like to welcome you to Cereals 98, where you will be sure to find the products and business advice you need – all at one event.

David Storrar

Director of Exhibitions, Royal Agricultural Society of England.

The National Cereals and Combinable Crops Event incorporating The Arable Farming Event.

Cereals 98 is being held on Jun 10 and 11 at the Haverholme Estate, nr Sleaford, Lincs. It is organised by the Royal Agricultural Society of England, ADAS, Home-Grown Cereals Authority, East of England Agricultural Society and Velcourt in association with farmers weekly. It is sponsored by Lloyds Bank. The event is open from 9am-5pm on both days.

Cereals 98 is registered with the BASIS Professional Registration Scheme and carries an allocation of one CPD point. The reference number can be obtained from the organisers office at the event

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Admission

£7 per person. £5 RASE/East of England Agricultural Society members and agricultural students on production of identification. FREE for overseas visitors on production of a valid non-UK passport. Catalogues and car parking are free.