05 June 1998
All-year demand compromises fruit quality

A DESIRE by consumers to have fruit all-year round, rather than waiting for it to come into season, means many people are eating poor quality produce, according to The Scotsman.

Some food experts and British growers argue that consumers risk jeopardising their taste for good fruit by buying imported produce which is not up to scratch. Theyve been advised to wait until British fruit comes into season.

Tesco said that the chain tried to buy as much British fruit as possible but sometimes had to import because of seasonal constraints.

  • The Scotsman 05/06/98 page 16