1 December 1995

Alpine ambitions…

A DEAL to supply Case with Steyr 900-series tractors in Case-IH colours could boost the Austrian makers production by 1000 units a year, says export manager Ernst Reiter.

The deal, for tractors of 42hp to 70hp, is for selected European markets – the Alpine regions of France, Germany and Switzerland.

That will be useful extra business for a company that remains one of Europes smaller volume manufacturers producing about 6000 tractors a year. Having renewed almost its entire range over the past three years, Mr Reiter claims Steyr is enjoying increased market share in most European countries as well as in its native Austria.

The loyalty of Austrian farmers is such that Steyr has seen a 5% increase in its dominant 33% home market share.

&#8226 Korean industrial giant, Daewoo, is understood to be in the final stages of negotiations to buy a controlling interest in parts of the Steyr-Daimler-Puch Group, including the Steyr tractor business. Daewoo has become known in Britain for its unorthodox approach to selling cars, and its hydraulic excavators are also sold in the UK. But this would be the companys first venture into the agricultural market. Steyr and Daewoo already co-operate on car diesel engine development.

This 48hp C48 tractor is one of five models Steyr is building for Case. The lightweight short-wheelbase tractors will be sold in the Alpine regions of France, Germany and Switzerland. There are no plans to sell them in the UK.