JOHN LLOYD JONES
Hendy, Tywyn, Merioneth.
Main enterprises on his familys less favoured area coastal unit, which he took over in 1970, are 650 ewes, a variable number of beef cattle and tourism.
Became an NFU headquarters delegate when serving as county branch chairman in 1988.
1991-94 – vice-chairman of unions Welsh Council. Shortly to end a four-year spell as chairman.
CHALLENGES FOR THE NFU:
Agenda 2000, reform of the CAP and moving towards world market prices present the NFU with huge challenges. But optimistic that it will be possible to get a good deal for UK farmers.
He accepts that only tough negotiations will bring proper rewards for farming families forced to adopt a more multi-functional approach to land use, and to strengthen the rural economy.
Securing adequate agri-environment payments will be essential.