15 October 1998
Asda cancels £2.5m order for New Zealand lamb

By FWi staff

ASDA has officially cancelled its entire winter order for New Zealand fresh lamb.

After weeks of speculation, the supermarket chain confirmed this afternoon that it will instead be buying £2.5 million worth of lamb from UK farmers.

John Cleland, Asdas meat director, described the move as a reinforcement of the supermarkets commitment to British farmers.

“Sheep farmers have a had a bad year and are facing a very bleak winter,” said Mr Cleland.

“We hope our decision to halt all imports of fresh New Zealand will give them a welcome boost in the run-up to Christmas and into 1999.”

Supermarkets usually stock New Zealand lamb to offset a shortage of UK supplies during the winter months.

But this year, the UK market is vastly oversupplied and domestic sheep prices have plummeted.

  • Back British beef with action, not words – FWi 28 April 1998
  • Mixed reception for sheep crisis measures – FWi Markets, 9 October, 1998