Assurance boss will succeed or quit
25 May 1999
Assurance boss will succeed or quit
By FWi staff
THE head of one of the countrys largest farm assurance schemes yesterday (Monday) indicated he would resign
unless the scheme is fully operational before the end of next year.
David Peace, chief executive of Assured British Meat (ABM), said he was confident that agreed
standards would be in place for the entire meat industry by the end of 2000.
About £5 million was made available to ABM when the organisation was launched in January last year
to boost consumer confidence in British meat after the BSE crisis.
Jack Cunningham, then minister of agriculture, gave ABM three years to introduce umbrella
certification across the entire meat industry before it became self-financing.
Since the launch, ABM officials have established comprehensive safety standards in the form of
assurance schemes for almost every link in the meat supply chain.
But ABM negotiators have yet to successfully finalise an agreed set of standards for two essential
sectors of the meat supply industry.
Farmers were among the first sectors of the industry to climb aboard when ABM received the backing
of the Farm Assured British Beef and Lamb scheme last July.
A scheme laying down minimum standards for retail butchers was launched last November and a
scheme for abattoirs was launched earlier this month.
But half-way into its funding period, ABM-endorsed codes of practice for cold store operators and
meat manufacturers are still being thrashed out behind the scenes.
Mr Peace, who became ABM chief executive in April last year, said he was determined a deal will be
struck before ABMs funding runs out in 18 months time.
“If that doesnt happen, I guess you will probably be looking at a new chief executive,” he said yesterday.
Recent progress has been on some fronts, however.
An assurance scheme for catering butchers was unveiled yesterday afternoon at the annual general meeting of
the National Association of Catering Butchers (NACB).
The catering scheme encompasses all existing legislation and also covers purchased goods, temperature
control, transport, hygiene, equipment and training.
Mr Peace told delegates at the NACB meeting in London that catering was a huge growth area, forecast
to account for one third of total meat consumption by 2005.
“ABM is well on the way to achieving its launch pledge of delivering credible, independent safety
standards integrated across the entire meat industry,” he said.
The NACB, which was established in 1985 to represent the interests of butchers who supply the
catering trade, will now publicise the scheme with its customers.
A major marketing campaign will target the hospitality and catering industries in an attempt to
persuade them to source meat only from ABM-accredited butchers.
Damien Murray, NACB chairman, said the scheme “reinforced the importance” that all caterers and
restaurateurs should source meat only from NACB members.