18 June 1998
Bernard Matthews ‘not New Britain’

TURKEY king Bernard Matthews is uncool, according to new research conducted by consultancy group Dragon.

The company talked to six focus groups about New Britain – aka Cool Britannia – and decided that the turkey group is definitely not cool. Hoover, Hovis and BhS share the same honour.

  • The Guardian 18/06/98 page 13 (G2 supplement)