3 July 1998

Best livestock farmer of the year – is it you?

ARE you producing beef, lamb or pork to high standards and with a clear idea of your market? If so, enter our competition, run in conjunction with Marks and Spencer.

FARMERS WEEKLY and M&S are looking for Britains best livestock producer, who will be selected from winners and runners-up in each of the three categories – beef, sheep and pigs.

Winner of livestock farmer of the year will receive £1,000, while each sector winner will be awarded £500 and each runner-up £250, with awards presented at this Novembers Royal Smithfield Show.

Judges will be looking for producers who understand todays market requirements and have a strategy to produce for that market. Sound technical performance, and a drive to improve efficiency, coupled with overall all-round good practice on farm are equally important.

According to M&S livestock manager Chris Gilbert-Wood, the M&S fresh food business is aimed at a high quality eating experience, with the emphasis on flavour and freshness.

"The only way to produce high quality fresh food is to start off with the best possible raw material. Thats why Marks and Spencer is committed to supporting the best of British livestock farmers."

Entry is simple – just follow the details on the entry form, adhering to the word limit for each question. Closing date for entries is September 4, 1998. Short-listed entrants will be contacted to arrange a farm visit by the judges, and prizes will be presented at Smithfield show.

The only way to produce high quality fresh food is to start with the best raw materials. If youre aware of your market and producing to a high standard then enter our competition for Livestock Farmer of the Year.

READ THE RULES

1 All entries will be examined and a shortlist drawn up which the judges will visit. The prizes will be awarded to the produce in each category who, in the judges opinion, best qualifies as beef, sheep or pig producer of the year.

2 Marks and Spencer and Farmers Weekly reserve the right not to make a category, or any award.

3 The decision of the judges and of the editor of Farmers Weekly will, in all matters, be final and legally binding. No correspondence can be entered into.

4 The competition is open to all bona-fide livestock producers in the UK, except employees of Reed Business Information and their families, or employees of Marks and Spencer plc and their agents, or Farmers Weeklys printers.

5. Completed entry forms are the property of Farmers Weekly and Marks and Spencer plc.

6. Closing date for receiving completed entries, on the official entry form is Sept 4, 1998. Entries should be addressed to M&S/FW Award, Marlow Wade International, Clarendon Works, Clarendon Cross, London, W11 4AP.

PLEASE ANSWER THE FOLLOWING ON A SEPARATE PIECE OF PAPER

1 What is your farming system? (max 50 words)

2 What management do you use to produce for todays market? (max 100 words)

3 What are your feeding and breeding regimes?

(max 200 words)

4 What measurements or systems do you use to identify production changes? (max 50 words)

5 How have you improved production efficiency over the last three years? (max 150 words)

6 Why do you think you should be Livestock Farmer of the Year? (max 200 words)

Please send completed entries and question answers to

M&S/FW Award, Marlow Wade International, Clarendon Works, Clarendon Cross, London, W11 4AP.

Closing date for entries is September 4, 1998

FW/M&S Livestock Farmer of the Year Award

Please fill in the details below and answer each of the six questions in the panel, being sure to keep to the word limit in each one.

Full name……………………………………………………………………………………….

Address…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………Postcode…………………………Tel no……………………………………………………………………………………………..

Farm size………………………………………………………………………………………..

Category entered (ie, beef, sheep, pigs)…………………………………………..