15 January 1999

LAMMA 99

BIGGER AND BETTER…

VISITORS to this years Lincolnshire Agricultural Machinery Manufacturers Associations annual event (LAMMA) will be able to observe the wares of the largest number of machinery exhibitors ever to attend the event.

With over 150 companies taking part – 25% more than last year – there should be something of interest for all sectors of the farming scene and, by the very nature of the show, an opportunity to discuss in detail specific requirements.

This year is only the second time LAMMA has been held at the Newark Showground, having vacated the Lincoln venue it eventually outgrew after 15 successive years.

Traditionalists will also recall that the shows original mandate was to provide a shop window for just Lincs machinery manufacturers – a no frills event which allowed even the smallest to display their products. The first show in 1982 yielded 40 exhibitors and 2000 visitors.

In more recent years boundaries have been pushed out to the point where manufacturers from most points of the UK are now represented. All of which is designed to make for an increasingly interesting and informative event.

Such expansion though, has not meant that the organisers have been draw in to over commercialising the event – far from it. For the exhibitors there are no exorbitant stand fees and for visitors there is free entry and parking.

"We are certainly getting bigger," says Ron Barstow, LAMMAs chairman. "But that does not mean we need to start charging high fees to visitors or exhibitors. This is a business show and we owe it to the industry to present an economical, yet thoroughly professional show."