30 November 2000
Buy local, urge NI farmers

By FWi staff

FARMERS in Northern Ireland have begun a fightback against falling incomes by launching a food promotion in the run-up to Christmas.

Agriculture and Rural Development Minister Brid Rodgers launched the Northern Ireland Food Promotion Initiative on Thursday (30 November).

Ulster Farmers Union president Douglas Rowe said local consumers could help support the local food industry, which employs over 60,000 people.

Mr Row challenged food retailers to support “world class” local produce. He said: “Offer customers the choice of buying local produce and identify it clearly.”

“To consumers I say, support local produce this Christmas. To processors I say, source Northern Ireland produce – a world-class product on your doorstep.”

The UFU campaign will include in-store promotions, schools competitions and leaflets to 300,000 households in Northern Ireland.

The initiative has already been endorsed by the Prince of Wales.