By Robert Davies, Wales correspondent
EFFORTS to promote sales of Welsh light lambs are paying off, according to a recent Farmers Union of Wales telephone survey of abattoirs and retailers.
Last week 2500 lambs were processed by Cwmni Cig Mon abattoirs for a special promotion with the Iceland chain.
Managing director, Owen Owen, reports that the boxed packs of legs and shoulders “sold like hot cakes”.
His company is paying farmers 1.50/kg dw for small lambs, which means a return of 18 on a 12kg lamb worth only 10 on the Governments welfare disposal scheme.
Farmers First chairman Terry Bayliss claims the companys joint promotion with farmers weekly is going much better than expected.
“In the first three weeks we sold well over 1000 boxes and are now averaging 70 orders a day,” says Mr Bayliss.
The 12kg whole lamb boxes sell for 65, including packaging and delivery to the door. Of this, 2 goes to the ARC-Arlington Fund which helps victims of the foot-and-mouth crisis.
While the FUW is delighted to have found a good news story, it is concerned about market displacement.
“We must hope that the demand for, and price of, heavier lambs will not suffer as a result of the prices being offered for the light lambs,” says Eifion Huws, chairman of the unions Anglesey branch.
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