12 June 1998

Case-Steyr units still available to UK users

SELECTED models assembled at the Case-Steyr tractor plant in Austria will continue to be available to Case-IH dealers, despite new distribution arrangements for the Steyr range and the introduction of an extended Maxxum line-up (FW, May 29 and June 5).

Speaking at the works in St Valentin, Mike Edmond, Case northern Europe business director, said: "It has always been our intention to maintain separate brands and dealer networks in the UK.

"The Steyr-built CS models have been useful to the Case-IH range over the past couple of years and if farmers want them we shall continue to offer them."

The 94hp Case-IH CS94 is from the top end of Steyrs mid-range line-up, while the 110hp and 145hp CS110 and CS150 are equivalent to two of Steyrs newest and most powerful models.

All are now duplicated, in terms of horsepower, by the Maxxum MX tractors produced at the Case plant in Doncaster. There are differences in build and features that appeal to different buyers, said Mr Edmond.

Although Case is supporting the newly-formed Bonhill Marketing organisation in taking on the Steyr range, it will operate independently with separate dealers and parts supply arrangements.

"We will have emergency spares. Courier services are so effective, we might as well source non-urgent parts from the factory as hold a costly supply here," says Bonhill managing director Paul Bassett.

Although keen to exploit the technology advances being developed for the higher horsepower Steyr-made models, he emphasises the popularity of the lesser models in the companys home and neighbouring markets.

"Steyr makes a good range of smaller tractors with modern Perkins and MWM engines and a high level of specification making them ideal for the stock farmer wanting a versatile machine that will last," he says. nº