16 November 2001

Communication is key to prosperity

RECONNECTING with European markets and greater communication between all links in the food chain will be essential to guarantee a more prosperous future for the sheep industry, says MLC sheep strategy council chairman David Raine.

"We hear from politicians about there being too many sheep, but Europe is only 77% self sufficient in sheep meat: How can that be interpreted as an oversupplied market?

"If we can reconnect with the European market, there is a reasonable short and long term future for the UK sheep industry."

A greater sharing of information between producers, processors and retailers is essential for sheep producers to obtain a larger slice of lamb margins, added Mr Raine. &#42