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Consumers back British burgers MLC

22 July 1998
Consumers back British burgers — MLC

CONSUMER confidence in British beef continues to improve, with burger sales up by 58% in the past two months, according to the Meat and Livestock Commission. And local authorities are reinstating beef as a choice for school dinners at a much quicker rate than in the past.

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Consumers back British burgers MLC

22 July 1998
Consumers back British burgers — MLC

By FWi staff

CONSUMER confidence in British beef continues to improve, with burger sales up by 58% in the past two months, according to the Meat and Livestock Commission.

High Street burger sales rose to 3,865 tonnes in June this year, compared with a low of 2,889 t in June 1996. The jump in sales for April and June this year was a remarkable 1,423 t.

However, burger sales are still significantly lower than the pre-BSE food scare figure of 4,600 t for June, 1995.

Don Curry, MLC chairman, attributes some of the boost in sales to the extension of the MLCs Burger Quality Mark on more meat packs.

Meanwhile, local authorities are reinstating beef as a choice for school dinners at a much quicker rate than in the past. In June, five authorities put it back on the menu – more than in any other month for more than year.

Mr Curry pays tribute to John Home Robertson, parliamentary private secretary to agriculture minister Dr Jack Cunningham.

Mr Robertson has written to MPs whose constituencies still have a ban to point out the integrity of British beef and the measures and controls in place to safeguard its quality. His initiative has paid off with many authorities reinstating beef and others reviewing the situation.

The volume of beef used by school-meals providers, where bans have been lifted, now amounts to 2,100 t a year.

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