20 September 1996

Crop boards show commitment

TESCO is launching a scheme to show the public its involvement in primary food production.

"As the next stage of our partnership with growers initiative we will be erecting crop boards in suppliers fields across the country," says Tescos brassica buyer Steve Rudge. "We are very aware that many of our customers who drive through the countryside fail to appreciate that many crops in the fields are being grown for Tesco, so the produce could end up in their shopping trolley.

"We are unfairly criticised for importing too much. But the UK is always our first choice for produce as it is fresher, better quality and more economical than imports."

The first crop boards will appear in brassicas being grown by Lincolnshire co-op OLGA. And soon they will be in potatoes going to Branston Potatoes near Lincoln, onions going to Spalding-based Lingarden, and cauliflowers grown for GMS in Cornwall.

Lawrence Frohn of Old Leake Growers Association, demonstrates one of Tescos new field boards aimed at promoting the supermarkets commitment to UK producers.