By FWi staff

DEADWEIGHT cattle values are easing on the back of lower demand from consumers, who appear to be more interested in buying pork than beef.

Steer values have now slipped 4.5p to 176.2p/kg over the past three weeks, while heifers have dropped over 4p to 169.7p/kg. Young bulls have fallen 2.8p to 173.3p/kg.

Large supermarket promotions on pork and chicken have been held responsible for a fall in demand, say buyers.

Supermarkets have been under pressure from pig producers over recent months to promote pork.

Half-price offers have now been included in many stores and this has just taken the edge off beef, said one processor.

Sales of lamb have also increased, putting further pressure on the market.

“One producers gain is anothers loss,” said Bob White of processors ABP, who believes that liveweight prices will follow the deadweight market down in a weeks time.