21 June 2002

Direct seed sales are on the increase

MOVES by breeders to market seed direct to farm stepped up a gear with Nickersons revelation at Cereals 2002 that it will be launching variety specific campaigns through its web-site and telesales channels this autumn.

"The aim is to reach parts of the country we cannot reach with our sales force," says Nickersons Neville Redman. Only Montego oilseed rape and Exsept winter wheat will be offered initially, he says.

Growers can expect to get a better price, but they will not get the service that the firms 12-strong sales force or 50 agents could offer, he adds.

Meanwhile, CPB Twyford reports brisk business on its CPB Direct initiative. "We are ahead of our prediction that we would do at least 50% of our business over the internet," says sales manager Nick Hartwell. But the firm has no plans to go direct with anything other than the six oilseed rape varieties currently offered, he says. &#42

Order online or by phone, says Nickersons Alex Weston.