17 November 2000

SMITHFIELD 2000

DOINVESTADAYORTWO

Few would deny the challenging times affecting all sectors of British farming. But there are signs that better times are not too far ahead.

After several years of tough trading, most UK farm businesses are leaner and tougher than at any time in living memory. Costs have been cut to the bone and businesses are better placed to compete on the world market.

But to do that most effectively, farmers need access to the full range of technical and business advice available from leading experts in the field.

Theres no better place to find that information, under one roof, than at the Royal Smithfield Show to be held at Earls Court Exhibition Centre in London between Sun, Nov 26 and Wed, Nov 29.

Whether its the latest information on market requirements for beef, lamb or pork or new developments in machinery to help you to reduce production costs, theres something for everyone at Smithfield 2000.

A key feature of this years show will be the farmers weekly Farmer Forums. Covering a wide range of technical, business and financial information, theres plenty of expert advice available free on request.

New this year will be an area dedicated to helping you make the most of computers. The OnLine Farm Office Area, where you can also benefit from our special show computer offer (see page S12), aims to take the jargon out of the latest computer technology.

Also making its debut at this years show will be the Business of Meat feature. Designed to help producers make the most of their livestock enterprises it will draw on specialist advice to help you make the most of the opportunities ahead.

So why not invest a day, or two, at Smithfield 2000; the first Royal Smithfield Show of the 21st century?

I hope this comprehensive supplement, previewing some of the key issues under discussion at this years leading indoor farming event, will help you to make the most of your visit.

Stand listing & floor plans 4

Farmer Forums 8

New product round-up 10

Argentinean connection 14

Meat market trends 16

Mobile crop technology 24

London attractions 26

CVT transmissions 28

Lynx profile 30

Showgoer looks forward 34

Vario drive 36

Redrock loader 38

Cattle judge pronounces 40

Show reminiscences 42

Electric tagging 44

Yorks breeder 46

Renault drive 49

IAE/Ritchey Tagg profile 53

Virtual tour 56

The machinery year 58

Edited by David Cousins