19 January 2001

Dot com targets farmers

FARMERS will be able to buy cheaper products and trade more efficiently on the internet, claim backers of a new trading exchange.

Globalfarmers.com will be launched on Jan 22, enabling farmers to trade a range of inputs and farm outputs.

"Both buyer and supplier can make savings through a more efficient sales process and reduced administration costs," says Jonathon Land, Globalfarmers chief executive.

Globalfarmers already has 80 suppliers signed up and over 4000 registered farmers. The company will generate income by charging a commission of 0.5%-2.5% on transactions. "We hope to be making a profit by November 2002," says Mr Land. &#42