10 April 1998

Earlies have stores support, says BPC

SUPERMARKETS are likely to be more supportive of British early potatoes this year, according to British Potato Council chairman David Walker.

The BPC is working with supermarkets to back early sales with a major promotion campaign, including a "Dash to London" with the first earlies in the style of the Beaujolais Nouveau French wine run. A four-week TV promotion will also start on May 25.