Farm shops outsell supermarkets - Farmers Weekly

Subscribe and save

Farmers Weekly from £129
Saving £36
In print AND tablet

SUBSCRIBE NOW

sub_ad_img

Farm shops outsell supermarkets

06 July 1999
Farm shops outsell supermarkets

FARM shops are so successful that many of them are out-performing supermarkets in terms of sales, according to a new survey …more…


todays news



 on GM crops – CLICK HERE

Euro1 = £0.6491 £1 = Euro1.5406 
Help a child and win a Fastrac
ADAS, CLA and NFU membership services
Click the logos

      



    Read more on:
  • News

Farm shops outsell supermarkets

06 July 1999
Farm shops outsell supermarkets

By Mike Stones

FARM shops are so successful that many of them are out-performing supermarkets in terms of sales, according to a new survey.

The average farm shop has an annual income of £230,000 and sales are rising at a rate of 15% rise every year, says the Farm Retail Association (FRA).

“The average figure masks a great variation in income from £30,000 to farm retail outlets with a turnover of millions of pounds,” said Rita Exner, FRA secretary.

One of the biggest surprises revealed by the survey was the high level of sales per square foot achieved by farm retailers.

“Many farm shops achieve sales of £2000/ft2, compared with about £700 obtained in supermarkets,” Ms Exner told reporters at the Royal Show today (Tuesday).

The survey, conducted earlier this year, included 50 businesses out of a UK total of about 1500 shops and pick-your-own enterprises, which contribute £350 million to the rural economy.

“Many farmers, particularly livestock producers, are looking at starting a farm shop as a means of supplementing meagre farm income,” said Ms Exner.

The Farm Retail Association is working with the meat and Livestock Commission to design training courses aimed at encouraging producers to open farm shops.

The courses are designed to help farmers develop their meat handling, retailing and marketing skills.

    Read more on:
  • News
blog comments powered by Disqus