Farmers stampede for British beef
By FWi staff
FARMERS cleared a stand selling hot beef rolls made with prime British beef within hours of the Royal Smithfield Show opening on Sunday (26 November).
By-passing high street names at the show like Pret A Manger, farmers flocked in the direction of Copes Hot Roast Beef stand at Earls Court, London.
Within hours staff found it impossible to cook meat fast enough and, as demand continued to outstrip supplies, the queues began to grow.
Farmers were keen to buy because it was all prime British beef, said stall owner Barry Cope from Sevenoaks, Kent.
“We sold about 30 topsides, but we could have sold 300 if we could have got it cooked,” he said. “Had I known I would have doubled the size of the stand.”