19 May 1995

Feedster is prime sponsor

FEED manufacturer J Bibby Agriculture is to be one of the main sponsors of Smithfield FarmTech.

The company has confirmed a deal covering the 1995 Smithfield FarmTech event and next years Royal Smithfield Show.

Marketing and research director, Dr Helen Raine said: "We are delighted with the response received from customers following our sponsorship of the 1994 Royal Smithfield Championships.

"Consequently, we are demonstrating our continued commitment to Britains beef industry by extending this sponsorship to cover the next two premier livestock shows."

More than half the space available at this years show has been reserved already. On display will be the latest technology and equipment to help livestock and arable farmers meet the challenges of farming profitably in the 90s.

Compact show stands will use mainly audio visual displays to put across complex technical points in an easily understandable way rather than the traditional line-up of machinery. The emphasis will be on supplying technological solutions to help increase the profitability of your farm businesses.

Specialist clinics will be an important means of explaining how farmers can harness the latest ideas. Clinics will be run on key topics such as cereal production, livestock marketing and machinery investment.

Wise investment

It has never been more important to invest wisely in farm machinery. Visitors will be able to compare some of the latest labour-saving equipment all under one roof. As well as some familiar machinerymanufacturers, experts will be on hand to help you to make the right investment decisions.

FARMERS WEEKLY farmer forums will also be offering detailed advice on management and production topics.

A firm favourite of the traditional Smithfield Show has been the Royal Smithfield Clubs livestock and carcass competitions. They will be an important feature of Smithfield FarmTech with the event focusing on the best of British beef and lambs bred for todays discerning markets.

More emphasis will be placed this year on breeding for maximum genetic potential. Estimated breeding values for cattle and sheep and the sire index system for bulls will feature prominently. Visitors can find out about those key management tools from breeders and semen specialists.

Smithfield FarmTech will run from Sun, Nov 26 to Tue, Nov 28 at the Earls Court 2 Exhibition Centre in London. What better place to take stock of farmings profits in the 90s. A day spent in London at Smithfield FarmTech could prove one of your best investments this year.

For more information contact show organiser Robin Hicks on 0171-370 8224.