6 September 1996

Royal Agricultural College Seminar

Thur 26 and Fri 27 Sept 1996

Food, agriculture and agribusiness

MAKING the most of new opportunities in food and agricultural industries is the theme of a two-day seminar to be held at the Royal Agricultural Conference next month.

Nearly 40 expert speakers will explain how to develop your farming business to exploit developments in global food markets.

The sessions will focus on:

&#8226 Coping with future challenges.

&#8226 Competing effectively in the

food chain.

&#8226 Prospects from advancing

science and technology.

&#8226 Exploiting market


&#8226 Advancing future international


&#8226 Understanding political and

social dimensions.

The meeting will also provide a forum to discuss future industry co-operation.

During the seminar sessions, the accent will be placed firmly on participation. Between the formal presentations, group discussions and case studies will be held to explore how changing world markets will affect the profitability of your farm business.

Scheduled to speak are the Princess Royal, president of Royal Agricultural Society of England speaking about the challenges and opportunities of future food production and, in the crisis management BSE case study, NFU president Sir David Naish.

Other contributors include:

Sir Michael Perry, chairman of Unilever;

Henk Visser, Rabobank, Holland;

Prof Ray Goldberg, Prof of Agriculture and Business, Harvard University USA;

Jonathan Taylor, chairman of Booker;

Robin Pooley, managing director of Anglian Produce;

Martin van Zwanenberg, food division director of Marks and Spencer;

Don Curry, director general of the Meat and Livestock Commission;

Prof Ben Miflin, director of Rothamsted Experimental Station;

Germain Denis, executive director of the International Grains Council and ex-chairman of the GATT negotiating group in Geneva, which concluded the Agreement on Trade in Agriculture.

So if your future lies in farming for profit, theres no better place to gather information on how you can best structure your farming business to survive and thrive in the years ahead. Make a date in your diary for Thur 26 and Fri 27, Sep at the Royal Agricultural College Cirencester.

To book your place contact:

Teresa North,

Conference organiser,

Conference Centre,

The Royal Agricultural College,


Glos GL7 6JS


Seminar costs

Full participation – £320

including: Bar supper Wed 25 Sep;

two nights accommodation, 5 and 26 Sep;

all meals and refreshments;

seminar registration.

Part participation – £270

Arriving Thur 26 or Fri 27 Sep including:

All meals from time of arrival;

one nights accommodation 26 Sep;

seminar registration.