15 October 1999
Geest eyes NZ top fruit

GEEST, the prepared foods and produce group, has admitted it was in talks with the New Zealand Apple and Pear Marketing Board.

They discussed merging Geests imported fruit business, Worldwide Fruit, with Enzafruit UK, the boards UK operations.

The merger would create a business with a turnover of £100 million and become one of the largest fruit importers in Britain, offering fruit to all the leading food retailers.

The new business would be based at Spalding, Lincolnshire, and have net assets of £800,000.

The merger would be in part a response to the demands of supermarkets which want fewer and more efficient suppliers able to supply all year round.