15 June 2001

Harvest 2002 starts now, so its time to prepare

ARE you missing the usual round of informative farm trials and technical demonstrations this summer?

If so, fear not. farmers weekly has joined forces with agronomy consultancy Farmacy to bring you a special package of top advice to help you plan for a successful harvest 2002.

The Harvest 2002 Starts Now conference, on July 12 at the ICI Centre on the East of England Showground, at Peterborough, aims to get you off to the best possible start for the coming season.

Not only will you have ample opportunity to hear what the experts think, you will also be able to quiz them on how best to apply their advice to your farm.

Barclay Forrest, former chairman of British Cereal Exports, will outline the future prospects for British cereals in world markets and discuss the standards and quality they demand. He will offer practical ideas on how thinking needs to change and will indicate whether it is better to grow quality or just pile it high!

Jim Orson, director of Morley Research Centre, will challenge farmers on why they grow and manage crops as they do. His talk will consider the pros and cons of different break crops and the importance of rotation planning, as well as advising on crop management systems to maximise bottom line contribution.

Vincent Hedley Lewis, a successful arable farmer and chairman of Farmacy, will set out ideas from his own farm that have helped him improve profitability. He will highlight the key factors he concentrates on to control costs, share his own farm costings and explain the importance of keeping budgets simple and flexible without prejudicing output.

We look forward to welcoming you to this important new event. It could be your first step to ensuring a more successful and more profitable harvest in 2002. &#42

HARVEST 2002 SEMINAR programme

4.30 Introduction Chairman, Charles Abel, arable editor, farmers weekly

4.40 Where are the markets and Barclay Forrest, former chairman,

what are the standards? BCE

5.20 Why are we growing the Jim Orson, director, Morley Research

crops we do? Centre

6.00 How do we make a profit Vincent Hedley Lewis, farmer and

in practice? chairman of Farmacy

6.40 Questions and answers

7.10 Vote of thanks Mike Young, managing director,

Farmacy

7.30 Buffet Supper