High on quality and spec – its a Hürlimann
Zetor dealers deciding whether to take on a Hürlimann tractor franchise had an opportunity to get to grips with the machines last week. Newly signed distributor Motokov UK laid on a demonstration at its Kings Lynn distribution and parts centre
MOTOKOV plans a high-specification, all-in pricing strategy for the eight-model 85hp to 190hp range (FW, Oct 6) which the Italian Same-Lamborghini-Hürlimann (SLH) group has not sold in the UK for some years.
A handful of Zetor dealers are excluded because they already sell Same or Lamborghini. But many of the remaining 70 or so dealers are reportedly enthusiastic about signing up for Hürlimann, either alongside or instead of existing franchises.
"We have built up a long-serving, loyal dealership network over the 30 years that we have been importing Zetor tractors," says Motokov UK managing director Ludvik Thal. "Now, those dealers want something that suits the market in terms of a superior-quality product, and the Hürlimann tractor meets that objective."
The Italian machines will be prepared alongside Zetors at the Kings Lynn distribution centre. The parts operation will also be based there since the loss of Skoda car imports following Volks-wagens purchase of the Czech company has released ample storage space.
Motokov emphasises it is no stranger to the market sector targeted by the Hürlimann brand. It has Toyota and Lexus car dealerships at its City of London headquarters, and imports Jaguar and Citroën cars, as well as Case-IH tractors, into the Czech Republic.
Though overall design and features of the Hürlimann tractors mirror those of the Lamborghini and Same machines, there will be fewer models but a high level of standard equipment, including a pick-up hitch, 40kph forward-reverse shuttle gearbox, creeper speeds, multi-speed pto, four double-acting auxiliary hydraulic valves, hydraulic trailer braking and a radio cassette player.
Buyers of the XT 85hp to 105hp tractors can add electronic linkage control, a performance monitor, air suspension seat and seat-mounted engine, powershift and linkage lift/lower controls. But these are all part of the standard package on Elite (115hp and 135hp) and Master (165hp and 195hp) models. Across the board options amount to just front ballast weights and a front pto/linkage/ballast block combination.
Comprehensive electronic systems feature on all the tractors. Apart from speed-related four-wheel drive and diff lock auto disengage, there is electronic engine control, said to be capable of maintaining engine and ground speed over a wider range of loads than a mechanical governor; a touch-pad engine speed controller with digital read-out; electronic lift linkage control (Bosch on the four bigger tractors, SLHs own design on the smaller machines) and seat-mounted controls for transmission; linkage lift-lower and (on the two biggest tractors) forward-reverse.
Transmissions provide lots of speeds: the FullDrive system on the XT tractors has 60, with creeper speeds from 0.2km/hr (1.24mph), and three powershift speeds in each gear; there are 48 speeds with a two-way gear splitter on the Elite tractors; and the big horsepower Master models have a nine-speed powershift with automatic modes operating in three ranges to provide 27 forward and reverse ratios. *
Motokov UK managing director Ludvik Thal: "Dealers now want a quality tractor that suits the market."
Italian-built Hürlimann tractors offering models from 85-190hp arrive in the UK. They will be marketed by Motokov UK.