14 April 2000

Home fruit on the internet

NATIONAL Summer Fruits has launched a web-site which it hopes will tempt consumers into buying more British soft and stone fruit as they learn about the safe growing practices and the benefits of eating British fruit.

NSF chairman William Pierce says: "The web-site is a commitment by NSF members to ensure British soft and stone fruit increases its market share from early spring right through until summer."

The web-site (www.british

summerfruits.co.uk) will be regularly updated and is aimed at all ages, providing childrens games and competitions, recipe ideas and information on all aspects of groups work.

Food writer Rosemary Moon and NSF chairman

William Pierce launch the website.