Hope for White Stuff campaign
By FWi staff
TALKS between milk producers and the dairy trade are continuing amid hopes that the White Stuff milk campaign can restart in April.
The last batch of adverts, paid for by farmers after dairy companies suspended their match-funding, was shown over Christmas.
Terrig Morgan, of the National Farmers Union, said: “The trades decision to suspended funding was a real kick in the teeth for producers.”
He added: “The majority of milk producers … are willing to resume their contributions if the trade decide to re-establish match funding.
- Dairy farmers milk Rolfs success, FWi, 5 December, 2001
- White Stuff promo boosts milk, FWi, 4 December, 2000
- White Stuff is wrong stuff for dairies, FWi, 14 November, 2001