Icelands anti-GM stance pays off

24 March 1999

Iceland’s anti-GM stance pays off

ICELAND, the frozen-food retailer, claims to be reaping the rewards of its stance against genetically modified (GM) food.

Malcolm Walker, chairman and chief executive, said thousands of new customers are shopping at Iceland because of the companys policy of minimising GM foods.

Iceland has just reported pre-tax profits up 27% to £55 million for the year to 2 January, 1999.

• M&S latest to ban GM foods, FWi, 16 March, 1999
• More supermarkets back GM-free food, FWi, 08 March, 1999
• Iceland non-GM stance “anti-British”, FWi, 04 March, 1999
• GM debate fuels organic food sales, FWi, 26 February, 1999
• Consumers say no to GM food, FWi, 20 October, 1998
• Iceland lobbies against GM foods in newspaper ads, FWi, 01 May, 1998
  

• The Times 24/03/99 page 27
  
• The Independent 24/03/99 page 21
  
• Financial Times 24/03/99 page 20 (Lex), page 22
  
• The Guardian 24/03/99 page 24
  
• The Daily Telegraph 24/03/99 page 29