04 March 1999
Kelloggs scythes through top team

KELLOGGS has announced a radical shake-up of senior management in a bid to restore the fortunes of its ailing cereals business.

The chief financial officer, the president of European operations, general counsel and a senior vice-president for human resources are all leaving the company.

The changes follow a month after the appointment of a new chief executive.

The Michigan-based maker of ready-to-eat cereals has suffered an 11% drop in operating profits last year and declining sales at home and abroad.