27 June 2002

Lady ambassador meets big challenge with smile

Visitors were glad to be back at the Royal Welsh Show and

meeting many of them was the shows own Lady Ambassador.

Robert Davies talked to her, a team of quilters and a

Nuffield scholarship winner who were at the show

FOR Susie Jones the show was an exhausting but very exhilarating experience, and one she never anticipated having when involved with YFC activities in the past.

The primary education degree student, whose family farms near Usk, Monmouthshire, is half way through her year as Royal Welsh Lady Ambassador and the event was a huge challenge. Each day her daunting timetable started with an official breakfast and ended representing the organisers at entertainments staged at the shows young peoples village.

In between she talked to VIPs, sponsors, trade stand holders, livestock exhibitors, overseas visitors and hundreds of ordinary showgoers.

Since taking on the job at the Welsh Winter Fair in December, when she met the Prince of Wales, she has also represented the Society at the Paris Show, the Royal Show, Warks, and a host of fund raising events in her home county.

She sees her primary role as promoting all Royal Welsh Agricultural Society activities, but is also keen to raise the profile of Welsh farming and food. Being a very keen cook helps her do this very effectively.

"It is extraordinary that people approach me as soon as I put on my sash," she says. "They want to know what it means and this gives me the opportunity to tell them how wonderful Wales is."