6 August 1999

LAST CHANCE TO WIN A KEENAN KLASSIK FEEDER

This is your last chance to

win a new Keenan Klassik II

feeder worth £17,000. Just

read the text on this page

(and on the previous

four competition pages).

Then fill in the coupon

below and send it to us

INCREASING farm profits, through food chain alliances between farmers and processors is the way forward for Keenan customers in the future. Keenan food chain alliances are the new fourth dimension of the Keenan System, adding to the Keenan feeder, machine service and Keenan nutrition.

Keenan food chain alliances

It was by working with beef farmers to produce meat of the required quality that Keenan developed the fourth dimension of the Keenan System – food chain alliances.

These alliances are based on a partnership between Keenan, its customers and food processors (eg, cheese, beef). The aim is to work together and produce on a consistent basis the required product to meet market demands on a year-round basis. Therefore, total profitability is increased by achieving target quality, prices and reducing production cost.

New specific markets offer even greater opportunities. In Ireland, for example, Keenan customers belonging to the Keenan/Kepak Beef Club supply beef to the Mediterranean market on a year-round basis that cannot be supplied by traditional feeding methods. This is returning a premium price of £85/animal.

Working with cheese processors in the UK, Keenan customers are supplying milk of consistent high quality to lift hard cheese yield by 8-10%, and soft cheese yield by an impressive 35%, returning a higher milk price to the farm.

KEENAN COMPETITION ENTRY FORM

Fill in the answers to the 5 questions below and complete the tie-breaker. Answers to Q1-4 can be found on the Keenan competition pages in FW Jul 9, 16, 23 and 30 respectively.

1. How many days a year does Keenans breakdown service operate?……………

2. What was the average increase in margin per cow

achieved last year by new Keenan customers? ………………………………..

3. How much long fibre should your TMR mixer maintain in the ration? …………………………………………………………………

4. What typical ration cost savings can be seen by Keenan customers?………………

5. What is the new fourth dimension of Keenan called?

…………………………………………………………………………………………………

Complete the following tie-breaker in less than 25 words.

"I would like to win a new Keenan Klassik II and Keenan System because:

……………………………………………………………………………………………….

………………………………………………………………………………………………

………………………………………………………………………………………………

………………………………………………………………………………………………

Name ………………………………………………………………………………………

Address…………………………………………………………………………………….

……………………………………………………………………………………………….

Post code…………………………….Tel no ……………………………………………

Farmer ………. Farm manager ………. Contractor ……… Worker ………..

Dairy cow nos ……….. Suckler cow nos ……….. Beef finisher nos ………..

Current feeding system ………………………………………………………………..

1. How is the Keenan Klassik II

feeder to be won? There will be one question in each of the FW issues of July 9, 16, 23, 30 and Aug 6. There will be a chance to answer all five questions and complete the

tie-breaker in the coupon that will appear in the Aug 6 issue. In the event of a tie, a further short

questionnaire may be used to

decide the winner.

2. The prize is a Keenan Klassik II 100EF model. No cash alternatives are available.

3. The decision of the judges and of the Editor of farmers weeklys will in all matters be final and legally

binding. No correspondence can

be entered into.

4. The competition is open to all farmers, farm managers,

contractors and farm workers in the UK and Eire, except employees of Reed Business Information and their families, or of employees of Richard Keenan UK Ltd and its

distributors, or of farmers weeklys printers.

5. The winner must agree to

participate in the publicity activities associated with the competition.

6. Closing date for receiving

completed coupons is Aug 20, 1999. They should be addressed to farmers weeklys/Keenan Klassik Competition, farmers weekly, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS.