11 January 2002

Little and often marketing policy

MARKETING policy for the Penn Croft crops is to sell mainly from November to March when other workloads ease, says Simon.

"I enjoy the marketing and try to sell little and often through as many people as possible. We dont need to move anything physically until November.

"I also tend to sell some grain six months forward. I get a whole host of grain updates from various sources every week and people regularly ring me when they think I should consider selling. If anything we probably get too much information, and how often do they really get it right?"