28 May 1999

Make the most of your visit

A DAY spent at Cereals 99 is undoubtedly time well spent. But to help you make the most of your visit, this year we have introduced a "Plan Your Day" feature. You should make this your first stop at the event to ensure you use your time effectively and take home the business advice that could prove crucial for an efficient and profitable harvest 2000.

Each year the Cereals event gives you the information you need to come to valid decisions about the arable side of your business. Our "Talking Arable" seminars combine sound advice with practical agronomic information. This year the short, punchy presentations will enable you to gather what you need even more quickly.

Business planning is at the heart of any successful enterprise and for those who may be looking in some detail at the future key decisions which need to be taken, a stop at our new "Farm Strategy Centre" will be invaluable.

In any go-ahead industry technology is key to the future. There is no other exhibition which allows arable farmers to see so much research in action or to meet so many of the UKs leading research and development organisations.

With over 80 crop demonstration plots and 8ha (20 acres) of working arable equipment, the event is valued by growers as THE specialist business event.

Welcome, on behalf of all the organisers and our sponsor, Lloyds TSB.

David Storrar

Director of exhibitions, Royal Agricultural Society of England

THENATIONALCEREALSANDCOMBINABLECROPSEVENT

&#8226 Cereals 99 is being held on 16 and 17 June at Vine Farm, Wendy, Royston, Herts by kind permission of Herr Carl-Friedrich Wentzel.

&#8226 The event is organised by the Royal Agricultural Society of England, ADAS, Home-Grown Cereals Authority, East of England Agricultural Society and Velcourt in association with Farmers weekly. It is sponsored by Lloyds TSB.

&#8226 Open from 9am-5pm on both days.

&#8226 Cereals 99 is registered with the BASIS Professional Registration Scheme and carries an allocation of one CPD point. The reference number can be obtained from the organisers office at the event.

ADMISSION:

&#8226 £7.50 per person,

£6.50 RASE/East of England Agricultural Society members and agricultural students on production of identification. FREE for overseas visitors on production of a valid non-UK passport.

&#8226 Catalogues and car parking FREE.