Meat alternative Arrum to go on sale
A new alternative to meat called Arrum is about to go on sale. It is an artificial meat-like foodstuff made form wheat gluten and pea protein with the taste of animal flesh.
More than half of all Britons are cutting down on meat consumption, Dr David Baines, an independent food scientist, told the British Association for the Advancement of Science. This is prompting scientists to convert plant proteins into new foods.
The move against meat has been fuelled by concern about animal welfare and the effects of fat in meat.
The market for vegetarian foods is worth £400m a year and is one of the fastest growing in the food industry.