05 November 1998
Meat and Livestock Commission appoints new DG

THE Meat and Livestock Commission appointed Gwyn Howells as its new director-general.

Mr Howells, the MLCs former marketing director, used to be marketing director of US sportswear company, Reebok.

He led the campaign to promote British beef after sales dropped by 40% in March 1996. Sales are now 5% below 1995 levels.

  • Financial Times 05/11/98 page 18 (People on the Move)