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Mince sales higher than before BSE

14 June 1999
Mince sales higher than before BSE

CONSUMERS are buying more minced beef than they were before the BSE crisis …more…


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Mince sales higher than before BSE

14 June 1999
Mince sales higher than before BSE

CONSUMERS are buying more minced beef than they were before the BSE crisis, according to new figures collected for the Meat and Livestock Commission (MLC).

Sales of minced beef are higher in terms of both volume and expenditure than before the 1995 BSE crisis, says four-week data from Taylor Nelson Sofres.

Household purchases of minced beef are up by 7.6% compared with the same period last year and expenditure is up by 12.4%.

The release of the new figures, which also show an 18% rise in beefburger sales compared with 1998, comes at the start of National Vegetarian Week.

The boom in sales received widespread publicity over the weekend and was reported on Ceefax and Teletext as well as various internet sites.

It will be heralded as good news by hard-pressed beef farmers as well as the MLC which is eager to show that its latest British Meat promotion is working.

The MLC claims to have spent 250,000 on 1,300 poster sites advertising burgers with the slogan: “Look for the burgers with the mark of approval.”

MLC-approved burgers, which are made from 100% minced beef, carry the Beefburger Quality Mark.

MLC director general Gwyn Howells said the total value of beef purchases had now also risen above the pre-BSE level.

“This promotion is timed to coincide with the barbecue season when consumers can enjoy cooking their beefburgers in open air,” he said.

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