New benchmarking system compares cost of production
WANT to know how your efforts to produce quality cereals compare with those of other farmers? The new Cerealcheque benchmarking system from NIAB and the Rural Business Unit of Cambridge University could help.
Part-funded by DEFRA and launching on June 12, the new, free web-based service allows users to compare their gross margins and cereal quality with other farmers on a variety-by-variety and field-by-field basis.
All users input information will be treated in confidence and will not be accessible by others accessing the system. "We already have the AICC on board providing data, and the more that is fed in the better the feedback for users," says NIABs Paul Nelson.
The main aim is to help growers improve grain quality, not just yield, he adds. *