18 January 2002

New Holland has changed its name

THE corporate name of New Holland UK has been changed to CNH UK. Seen as being part of a rationalisation plan by parent company CNH Global, it is a move said to have no impact on the industrial and commercial organisations.

With more than 280 corporate entities around the world, CNH Global is now aiming to simplify its current asset structure and, as a result, better serve customers and dealers of all CNH brands. The process will lead to greater administrative and financial efficiencies, through the consolidation of CNH activities. &#42