07 April 1998
New Holland looks to Brazil and India

AGRICULTURAL machinery giant New Holland is looking to Brazil and India to offset sluggish mature markets in the United States and Western Europe.

It sees no further growth in the overall tractor market for the next two years and predicts that the European tractor market will fall by 5% a year in 1998 and 1999, with Asia and the Pacific Rim also in decline and the USA stable. However, the increased demand from South America should offset this.

  • The Scotsman 07/04/98 page 24