7 January 2002
New label rules ‘to boost beef’

By Adrienne Francis

BEEF industry leaders forecast that demand and prices for homebred cattle should improve as a result of labelling rules introduced last week.

The country in which animals were born and raised must be named on meat packages under rules introduced on 1 January, 2002.

The National Beef Association is anxious that enforcement authorities are quick to identify companies slow in meeting the new rules.

Association chairman Robert Robinson said more home-killed beef should be available from 2003 if retailers act now.

“Retailers should realise the best way to encourage British farmers is to make sure they are offered more for their product,” he said.

“This is more likely to happen if accurate country-of-origin labelling is introduced at speed.”