15 September 2000

NFU injects £1m in BFS food adverts

NFU injects £1m in BFS food adverts

NFU injects £1m in BFS food adverts

THE NFU is pumping £1m into an autumn advertising campaign for British Farm Standard food.

The adverts featuring the NFUs red tractor logo will appear in national and regional newspapers, consumer magazines and on billboards for several weeks from October in an effort to boost the profile of the mark.

NFU president Ben Gill said: "The logo has been in the shops for just three months but many shoppers already recognise it and look out for it as a sign offering them a quality trail from farm to plate." &#42