6 December 1996

Now Genus is to go Dutch

GENUS, the UKs largest dairy breeding company, will announce today (Friday) that it is forming a partnership with Holland Genetics, the marketing agency for Dutch semen.

The alliance will see Genus become the sole agent from March next year for Dutch dairy semen in Great Britain – a market with an estimated turnover of over £8m.

Also announced will be the launch of a joint breeding programme for young dairy bulls between the two companies.

Genus claims that its own MOET herd and the Dutch nucleus breeding herd, Delta, will own over 2000 females – making it the largest nucleus breeding programme in the world. They will also test 500 Holstein Friesian bulls a year.

"Farmers in the UK will have access at the same time as the Dutch to those new bulls," said Genuss head of marketing John Berry. But he was not prepared to comment on whether the proven semen would be available at the same price in both countries, though there would be savings.

Currently semen from four top Dutch bulls in the Genus stud costs UK farmers an average £27.50 a straw. The same semen is available at £10.50 a straw in Holland.

&#8226 For full report, see next weeks Livestock section.