26 July 2002

Now organic mountain lamb brand on shelves

RETAILER Safeway is to start selling branded Organic Welsh Mountain Lamb in 150 of its stores.

The supermarket, which already sells 50,000 identified conventional mountain lambs, in association with processor HM Bennett and Welsh Lamb and Beef Promotions, has already successfully tested a range of Welsh organic lamb products.

The lambs will be sourced in north-west Wales through Farmers Marts and processed at HM Bennetts plant at Andover, Hants.

Organic lamb will be part of Safeways Farmers are Bouncing Back campaign, which already puts Welsh lamb on all of the companys 230 meat counters.

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Safeway organic meat buyer Amanda Sprowston, with Don Thomas, managing director of Welsh Lamb and Beef Promotions.