ORGANIC MILK got a trendy new image today with the launch of Altogether Better from the Organic Milk Suppliers Co-operative.

It is OMSCO‘s first branded product and will be stocked initially in 200 Sainsbury‘s stores at £1.64 for a four pint bottle.

OMSCO, which has about 300 members, said that demand for organic milk was increasing by 30% year on year.

Creators said Altogether Better‘s two-handled packaging would appeal to younger children, while the ‘cooler‘ image would capitalise on the older market.

The milk will be available in stores from February 16.