ORGANIC MILK got a trendy new image today with the launch of Altogether Better from the Organic Milk Suppliers Co-operative.
It is OMSCO‘s first branded product and will be stocked initially in 200 Sainsbury‘s stores at £1.64 for a four pint bottle.
OMSCO, which has about 300 members, said that demand for organic milk was increasing by 30% year on year.
Creators said Altogether Better‘s two-handled packaging would appeal to younger children, while the ‘cooler‘ image would capitalise on the older market.
The milk will be available in stores from February 16.