28 March 2000
Pig producers debate their future

By FWi staff

PIG industry leaders are meeting to discuss how the devastated sector can forge a profitable and sustainable future out of the ashes of the current crisis.

The discussions, which are being held at Cranfield, Bedfordshire, aim to finalise the British Pig Executives three- to five-year strategy for the industry.

Delegates hope to guarantee the best use of levy-payers money in a bid to create an environment capable of supporting sustainable pig production in Britain.

Despite the strong Pound, BPEX officials believe there is huge potential for British producers expanding into other European Union markets.

Their strategy will outline ways farmers can cut costs and expand into Europe, while defending the home market by enhancing the image of British pigmeat.

The pig summit is being attended by representatives of BPEX, the National Pig Association, and the National Farmers Union.

Meat processors, food companies and the allied industries are also involved.