29 December 1995

Pork figures stunt

CLAIMS that US pork sales have plummeted as a result of a film about a talking piglet have been scotched by MLC principal economist Mick Sloyan.

"We heard rumours that pork consumption in the US had fallen by 10% to 20% as a result of strong feelings about the film Babe. So we contacted the US Department of Agriculture for more information," says Dr Sloyan. But USDA knew of no effect on pork consumption from the film and confirmed that in 1995 Americans ate 31.3kg of pork a head. A 10-12% rise over 1994.

"We are not expecting consumption to fall in the UK and believe claimed US figures are a publicity stunt to raise the films profile," says Dr Sloyan. &#42