HRH PRINCE Charles has given his backing to this year‘s British Food Fortnight event.

The prince has agreed to write a foreword to a schools‘ information pack promoting the event which takes place between Sept 18 and Oct 3

“We are delighted that Prince Charles has agreed to write the foreword for the schools‘ resource pack ‘Putting the ooO back into food‘,” said event organiser Alexia Robinson.

Two key aims of this year‘s event are to encourage more young people to enjoy fresh seasonal produce and to spark extra sales of regional food and drink worth £4m.

“Our goal is to encourage 70% of primary schools and 50% of secondary schools to hold some sort of special food activity during the fortnight.

Hopefully, that will lead on to permanent enjoyment of the best of British regional food and drink throughout the year and lift sales.”

Campaign organisers are working with the Department for Education and Skill‘s Growing Schools team to provide the guide for teachers.

A spokesman for the department said: “The Growing Schools programme sees British Food Fortnight as an important event that will reach all sectors of the school community and will provide a focus for building awareness about food issues.”

The department has contributed £20,000 towards the event and DEFRA has promised £15,000 towards the cost of producing a Buyers’s Guide to Regional Food and Drink.

Funding is also being sought from the Department for Health.

Producers can play a key role in helping to educate children about food production and, in the process, boost sales of regional food and drink, said Miss Robinson.

“Who better to teach children about where their food comes from than the men and women who spend so much time and effort producing it to such high standards?

“It‘s a great opportunity to promote British food to a wider public and help to educate the consumers of tomorrow.”

Watch out for more details about British Food Fortnight, supported by FW, later in the year. For more information visit the campaign website (www.britishfoodfortnight.co.uk).